ESSENTIAL THINGS TO KEEP IN MIND BEFORE PURSUING A DIGITAL MARKETING COURSE

 The contemporary technological revolution has ushered in milestone changes in all spheres of human lives. From education to entertainment and business, the conventional routes of pursuit have given away to digital tactics that happen via mobile phones, laptops, and other comparable devices. Well, it is in such a context that digital marketing comes into the picture. We can witness a steady decline in traditional marketing stratagems as digital marketing takes the world by storm. Moreover, we can gauge the significance of digital marketers because, by 2020, more than 20 lakh jobs will be produced by the Indian digital industry. As such, an online digital marketing course might be the career-boosting trajectory you need right now.

THINGS YOU NEED TO KNOW ABOUT A DIGITAL MARKETING COURSE

An online marketing course might be quite the best career boost for you. But it is noteworthy to mention that digital marketing itself is a vast realm that encapsulates diverse concepts such as Search Engine Optimization (SEO), Email marketing, social media marketing, content marketing, web analytics, and so forth. With all the advancement in technology, digital marketing has emerged as a lucrative career option in India, where the average salary of a competent digital marketer is anywhere between 5 lakhs to 7 lakhs per annum.

Before joining an online digital marketing course, you should aptly investigate the institution you are pinning down on. The digital marketing certification you will possess must have credibility. A little research goes a pretty long way, and you can do your background exploration before finalizing on any institution that offers a digital marketing program.

The average of a digital marketing course in India with a DCMA certification is about INR 35000. Moreover, the approximate duration is anywhere between 3 months to 6 months. But, an online marketing course might be shorter in duration. A few of the rudimentary elements of a digital marketing course include –

  • The Fundamentals of Digital Marketing – It covers topics like marketing v/s sales, understanding leads, understanding traffic, and so forth.
  • Website Planning and Structure – It entails subjects such as a one-page website, the flow of the website, SEO overview, call to action, designing, website auditing, and so forth.
  • Facebook Marketing Fundamentals – Creating Facebook pages, invite link pages, page information and settings, and so forth.
  • Google Adwords – The various subtopics include understanding the fundamentals of Google Ad types, pricing model, annotation, and so on.

In conclusion, an online marketing course can act as a game-changer for your professional life. The career options that follow after opting for an online digital course are diverse and satisfactory. Many present-day startups, MNCs, big organizations, and even NGOs are on the lookout for competent individuals who can help them reach out to newer and broader audiences through innovative digital means. If you are bemusing a career change, then digital marketing is a lucrative and relatively safe option. Also, it is an excellent option for people who desire a dynamic career.
 
Reference Link (Originally Posted): https://obiyantrainingdelhi.edublogs.org/2021/12/03/essential-things-to-keep-in-mind-before-pursuing-a-digital-marketing-course/

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