Obiyan Training

  Today, we live in a world where the digital sphere primarily guides us. Right from preparing to-do lists to looking for something home items, you use the internet and the search engines to the fullest. Therefore, it can be rightly said that none of the business industries can survive today without an online presence. Considering the creation of identity online, the education industry is no exception. For the growth and development of an educational company online, it is the efforts of digital marketing strategies that can do wonders. However, it is important to learn the  digital   marketing course  from a reputed organization before laying hands on the process. One of the primary reasons for digital marketing in higher education is to reach out to the target audience you have been eyeing for. Traditional marketing fails to give you worldwide reach. On the contrary, once you create a website for your educational business, people can access it from different corners...

  None of the people thought about matching SEO with PR. For quite a long time, SEO was considered a behind-the-scene work whose primary purpose was to help the brands climb the ladder of Google’s results. On the other hand, public relations or PR was thought to be doing essential marketing. However, if you consider the present scenario, it is not as easy as it was previously. Today, a digital world exists, and brands or businesses need to shine there to get into the customers’ minds. This is what is taught in online digital marketing courses these days. So, if brands want to succeed in the digital world, they have to be smart, consistent, and genuine enough with the content they produce. Need for SEO and PR in companies The best online digital marketing courses teach you what PR and SEO do for brands, especially in the marketing scheme. So let us check the purpose of each one of them individually. A public relations team is a group of strategic communicators responsible ...

  Several digital marketing channels can be used to promote businesses. But, not all channels are suitable for the benefit of your business. The channel that you choose to promote your digital content majorly depends on factors like: Budget Competition Industry that you belong to Resources Target audience Your business’s marketing goals The kind of digital marketing channel you choose for promoting your business will have to be tested to see how perfectly they work. If you see things are working positively, then it’s great. If not, you have to make the necessary adjustments in your strategies. Joining one of the  best online digital marketing courses   can help you in this respect. How to choose the right digital marketing channel? If you join any  online digital marketing course , this is how they will teach you to pick the suitable digital marketing channel for your business’s marketing strategy. 1. Understand the objective of your business A study conducted by the...

  Every business with an online presence has its digital marketing goals and challenges. To achieve the desired ROI, businesses have to overcome the challenges and achieve those goals. Also, you will often have to change the digital marketing goals you set six months back to meet the customer demands or the changing scenario. So, make sure to fix flexible digital marketing goals. If you join some  digital marketing course in Delhi , the mentors will indeed teach you the process of fixing these goals. However, before you apply for any  digital marketing course , it is vital to know the goals and how they can be met. In this blog, we will discuss them thoroughly. What should be your digital marketing goals? The primary part of your digital marketing strategy is to set the goals. With the changing objectives of your company, the digital marketing goals also change. So, your purpose should be to align the two. Now, let’s find out the ideal goals for your digital marketing str...

 The primary job of a Google SEO expert is to maximize or inflate the traffic to their client’s website by scouring for ranking opportunities and improving page rank within search engines such as Google, Bing, Yahoo, and so forth. The primary responsibilities of an SEO expert entail analyzing, reviewing, and implementing changes to client websites so that they are aptly optimized. A career trajectory as an SEO specialist is quite lucrative, and opting for a Google SEO course from a credible institution might help further the cause. WHAT DOES A GOOGLE SEO COURSE ENTAIL – AN OVERVIEW 1. The primordial skill that is taught in an SEO course is keyword research. It is an undeniable fact investigating, exploring, and finding relevant keywords is a fundamental part of any SEO marketing strategy. The reasoning is to increase traffic and inflate lead generation for a business’s website. 2. Another crucial aspect of an SEO course is traffic analysis. It entails all tasks related to examinin...

  The contemporary technological revolution has ushered in milestone changes in all spheres of human lives. From education to entertainment and business, the conventional routes of pursuit have given away to digital tactics that happen via mobile phones, laptops, and other comparable devices. Well, it is in such a context that digital marketing comes into the picture. We can witness a steady decline in traditional marketing stratagems as digital marketing takes the world by storm. Moreover, we can gauge the significance of digital marketers because, by 2020, more than 20 lakh jobs will be produced by the Indian digital industry. As such, an  online digital marketing course  might be the career-boosting trajectory you need right now. THINGS YOU NEED TO KNOW ABOUT A DIGITAL MARKETING COURSE An  online marketing course  might be quite the best career boost for you. But it is noteworthy to mention that digital marketing itself is a vast realm that encapsulates diver...

  In a layperson’s language, digital marketing is a marketing strategy undertaken via a mobile device, laptop, or any comparable technology. Despite recent history, digital marketing has taken the entire world by storm, and no business can thrive without its assistance. As such, we can gauge the significance of a  digital marketing course.  If you are bemusing about the various nitty-gritty of what a digital marketing program is all about, let us help you out. DIGITAL MARKETING COURSES – ELIGIBILITY AND SYLLABUS You can opt for a  digital marketing course in Delhi  after completing your class 12th exams. The duration of the course ranges from as little as two days to as long as six months. There is also the possibility of studying BBA or MBA with a specialization in digital marketing. The various topics are typically included in a digital marketing program syllabus are – Search Engine Optimization entails the nuances of improving a website’s ranking to boost vis...